Sam Mallikarjunan is an Executive Strategist at HubSpot and former Head of Growth at HubSpot Labs, the somewhat-secret experimental arm of the world's #1 Sales & Marketing platform. Sam teaches Digital Marketing at the Harvard Division of Continuing Education and innovation management at the University of South Florida. Sam is also the co-author of the book "How To Sell Better Than Amazon" (which, thanks to the publisher, is ironically available for purchase on Amazon).
Social media success is part art and part science. Heck, even the artistic aspects of it can be analyzed. In fact, that's exactly what Facebook does every time you make a post to determine who exactly will see your content. Understanding how these work can give your strategy a big edge.
Learn the science behind successful social media campaigns from the data wizards at Rival IQ.
Is your strategy successful? Talk about a loaded question. A successful social media strategy starts with picking the right goals for your institution, developing a strategy, and then having the right measurements in place.
Talk about a tall order.
In this session, Holly Fearing, of the Filene Research Institute, will cover ideas for how to map organizational goals to social media strategies, content and execution, plus how to measure if that's effectively working, plus additional strategies to ensure success such as advertising and brand ambassadors.
In this session, we talk to executives who lead from the front. They have put a face to their institution's brand by embracing social media. We'll explore why they made this leap, issues they faced along the way, and why they now encourage all of their colleagues to do the same.