Posting your rates in a social ad.

Using shares to enter a competition.

Having an employee mention a rate to friend in comments.

Do you know which of these are red flags, and which of these are compliance myths?  

Join this Twitter chat hosted by Grace Dinn of ABA  as we chat through common risks and myths of using social media for marketing.

Follow and participate by searching the hashtag #bankonsocial on Twitter, or by clicking here.

Organic reach is on the decline. In fact, this year many brands are only reaching around 1% of their audience with each piece of organic content.

Paid ads, however, offer an increased ability to target and connect with consumers. Learn how to get your message out to the right consumers by constructing a social media ad strategy.

Presented by Monica Louie

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Sam Mallikarjunan is an Executive Strategist at HubSpot and former Head of Growth at HubSpot Labs, the somewhat-secret experimental arm of the world's #1 Sales & Marketing platform. Sam teaches Digital Marketing at the Harvard Division of Continuing Education and innovation management at the University of South Florida. Sam is also the co-author of the book "How To Sell Better Than Amazon" (which, thanks to the publisher, is ironically available for purchase on Amazon).

Presented by Sam Mallikarjunin, Executive Strategist at HubSpot

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Instagram is rapidly becoming the #1 platform for consumers (and already is for millennials). But what does this mean for banks?

Do you take pictures of your branches? 

Do you take pictures of free lollipops? 

Post graphics of closure dates? 

In this panel discussion we chat with institutions who are successfully using the channel to learn how they tell an engaging visual story.

Moderated by Jackson Wise

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Social media success is part art and part science. Heck, even the artistic aspects of it can be analyzed. In fact, that's exactly what Facebook does every time you make a post to determine who exactly will see your content. Understanding how these work can give your strategy a big edge.

Learn the science behind successful social media campaigns from the data wizards at Rival IQ.

Presented by Rival IQ

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4 in 5 American consumers read online reviews before making a purchase decision.

However, a shockingly low number of community financial institutions respond to reviews or have even claimed their profile on the most popular of review sites.

What are consumers saying about you, and how can you get more positive reviews?

Presented by Mandy Yoh of  ReviewTrackers

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Sometimes it's not clear exactly what is safe and what isn't on social media. 

Can an employee get your institution in trouble for mentioning your rates to a friend through their personal account? 

What compliance language should accompany a Snap? 

This panel will match real bankers with compliance experts to sort through these and other real world social media situations.

Moderated by Joanna Belbey

Millennials rate Instagram as their most relevant social media channel. Gaining their trust can earn you a customer for life; so how should you build an Instagram strategy?

In this session, David Glenwright will explore how other brands have built thriving Instagram communities and what your institution should be doing to achieve similar results.

Presented by David Glenwright of JC Social Media

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Is your strategy successful? Talk about a loaded question. A successful social media strategy starts with picking the right goals for your institution, developing a strategy, and then having the right measurements in place. 

Talk about a tall order.

In this session, Holly Fearing, of the Filene Research Institute, will cover ideas for how to map organizational goals to social media strategies, content and execution, plus how to measure if that's effectively working, plus additional strategies to ensure success such as advertising and brand ambassadors.

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In this session, we talk to executives who lead from the front. They have put a face to their institution's brand by embracing social media. We'll explore why they made this leap, issues they faced along the way, and why they now encourage all of their colleagues to do the same.

Presented by Andrew Swinney

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Raise your hand if coming up with unique and engaging content is one of your biggest challenges.

Yea, it's hard.

However, there are some institutions out there that seem to have tapped into an endless well of unique, appealing, and engaging content: Their communities. 

In this panel discussion, we'll be hearing for institutions who have built their content strategy around their community and dissect how you can do the same.

Moderated by Jackson Wise

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Going viral isn't always good. In fact, for some brands like united Airlines, social medias has given fuel to their biggest crises.

How do these nightmares begin? What can you do to prevent them? And how should you do if one happens to you? 

In this session we'll learn from William Mills 40 years of experience in public relations to understand systems every institution should have in place.

Presented by the William Mills Agency

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There is tremendous potential in social media... but there is also tremendous risk. 

A number of government agencies and laws that try to help regulate this risk: FFIEC, NLRB, FTC, the Fair Housing Act and the Truth-in-Lending Act.

That's a lot, and it makes you have to wonder... Are you covered?

In this session, we'll explore what the laws say and how you can build a strategy and presence that complies.

Presented by Ethan Wall